Medichecks Editorial

Client:

Medichecks is a private blood testing company that empowers people to take control of their health. Customers receive their results alongside expert medical advice, helping them make informed health decisions.

Challenge:

To write an article for the company’s annual health report exploring how the cost-of-living crisis may be affecting the nation’s health.

The piece aimed to uncover possible links between rising living costs and biomarker trends, offering insights with potential appeal to the media.

Solution:

Using survey data and insights from thousands of customer tests, I wrote an article linking biomarker trends, such as rising cholesterol levels, to the financial squeeze.

I balanced the stats with practical, budget-friendly health tips, showing Medichecks as a supportive and relatable brand.

The piece was picked up by several media outlets, helping boost the brand’s visibility and reinforce its role as a trusted voice in preventative health.