Emmaljunga brochure copy

Client:

Emmaljunga is a family-run Swedish stroller brand that has manufactured products in its own factory in southern Sweden since 1925.

With a focus on safety, comfort, and sustainable production, Emmaljunga appeals to parents who want the best for their children and the world they’ll grow up in.

Challenge:

To create compelling copy for Emmaljunga’s milestone anniversary brochure that would honour their heritage while resonating with today's discerning parents.

Solution:

I created copy with Emmaljunga’s confident, expert, and caring brand voice, reflecting a century of family values and manufacturing excellence.

The strategy centred on transparency, proudly highlighting Swedish craftsmanship, thoughtful design, and a commitment to the environment.

The copy speaks to parents who want practical products that can cope with the beautiful chaos of everyday family life.